Tens sunglasses are excited to reveal their SS17 campaign. Founded in 2014 by a trio of photographers, the custom filter lens was developed to offer a warm uplifting view instead of a cold desaturated tint as found in regular sunglasses. The innovation has previously been described as ’The Ultimate Filter’ by Time and ‘Instagram to the second power’ by Vice; Tens custom filter lens makes everyday life look and feel ten times better.

Proudly designed in Scotland, the frames are constructed with Mazzuchelli Italian acetate, Japanese wireframe and all featuring Tens signature lens tint. To celebrate the launch, Tens share their latest video shot in Mexico. Produced by co-founders Marty Bell & Kris Reid and filmed by co-founder Tom Welsh. The campaign also includes a lookbook which was also captured in the beautiful surroundings of Tulum; shot by Mexico City based photographer, Omar Coria.

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