Award winning jeweller Dominic Jones has collaborated with Absolut Elyx to create five bespoke, handmade bottle toppers and matching pendants. The limited edition collection will be sold along with an Elyx pineapple serving vessel, with 100% of proceeds from the sales donated to charity Water For People.
The collaboration celebrates a five year partnership between Absolut Elyx and Water For People, who have joined together on a mission to bring access to safe water to over 100,000 people worldwide. Water is the is the foundation of both Absolut Elyx and Water For People, and both are committed to integrity, creativity, and sustainability, joining forces to facilitate change for generations to come. Set into rose gold casing, Dominic Jones’ bottle toppers include a hand carved rock crystal, representing flowing water. The set is complete with a matching pendant, reflecting the copper colours of the Elyx bottle.
“It’s an honour to work with Absolut Elyx and to have my work help support such an incredible charity. The work they do is helping to save lives and create a future for whole communities through something as simple as water, which we are privileged to access so easily and take for granted every day,” says Dominic Jones. For every bottle of vodka sold, Elyx will provide access to one week of safe water (140 litres) to someone in need through Water For People’s work.
5 STYLE interviewed Dominic to learn more about his inspirations and design behind this exclusive collection.
Dominic, your jewellery exude luxury. What are your values as a designer?
I think charity will always be a huge part of my work. As an idea I don’t like capitalism and greed so given the world my work sits within, it’s important for me to feel I’m balanced morally. That means using whatever influence I can spare, when I can spare it – that’s what I will always do. In the past I’ve worked and partnered with Gemfields which is an ethical mining company that produce guilt free stones which is something that is not an easy thing to be able to say in reality. They’re an incredible company I would recommend looking them up.
You don’t usually design minimalist jewellery, however the bottle topper is quite minimal. What inspired you to create that design?
The pieces are inspired by that thing I see around ten times every day and pay no attention to at all. Water going down a plug. They’re carved to be water funnels; the lid is one that is in use with water flowing, the pendant is one that is dry. It signifies the possibilities created by this project and the literal water provide by the sale of each and every bottle of Absolut Elyx.
I always make my samples by hand using traditional techniques. Those handmade samples are used for press and what I take sales from. But the product you are able to buy is never those samples, they are the manufactured product. So this will be one of the very few occasions that the public can buy something I’ve personally made by hand. As well at that, I have used a technique I’ve not ever tried before for the lapidary carving of the central rock quartz stone set in the centre of the bottle topper which I worked on again by hand to create a central spiral to emulate a water funnel.
What does your future hold? Do you envision collaborations with other big companies?
There’s very big news coming by the end of this year, sadly it’s too soon to be talking about it but you’ll all hear about it soon enough. Watch this space!
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