What does the future of design look like? How will the creation, development and realisation of new technologies affect businesses? Can the adoption of design in technologies now future proof your business later?
On the 22nd of May, 5 Style was invited to attend “The Scottish Design Summit 2015”, a conference that aimed to look into the future of design and delve into new technologies. This article is going to highlight the top 3 most innovative moments.
The conference was hosted by Kate Russell, the BBC Click presenter and gaming/technology writer. An expert and prolific speaker on all things tech, Kate is a regular on the sofa at ITV’s Daybreak and writes columns for National Geographic magazine (regarding travel apps and websites) and BBC Focus magazine (regarding science apps) amongst others. Her first book ‘Working the Cloud’ delivered a collection of online tips, tricks and resources for small businesses, start-ups and entrepreneurs.
One of the most inspiring speaker was Jason Bruges, a multi-disciplinary artist and designer based in London. Jason’s work blends architecture with interaction design and uses a high-tech, mixed media palette to explore spectacle, time-based interventions and dynamic spatial experiences.
Jason Bruges Studio was commissioned by The Shard to create Western Europe’s highest art installation to celebrate London’s festive season and NYE 2014. Every evening from Friday 19th December until New Year’s Eve, the spire of The Shard came alive with a dynamic piece of public art designed to reflect and evoke the spirit and energy of London.
Visible across London, Shard Lights was a daily-changing light display from 5pm to midnight capturing the energy, dynamism and colour of the city, building to a climax on New Year’s Eve. Shard Lights occupied the highest 40 storeys of The Shard. The nightly event was designed to celebrate the year The Shard came to life, opening to businesses and the public and becoming an internationally recognised beacon for modern London.
Along with these inspiring talks there were some intervals where delegates were invited to discover some of the best and most innovative startups. It was hard to ignore the stand of LUMA 3Di with their virtual-reality masks.
Taking advantage of emerging cutting edge 3D technologies, augmented reality, video, motion graphics, images and audio with the stated aim of enhancing cultural engagement, LUMA 3Di are at the forefront of 3D interactive technologies, with a proven track record of managing large complex projects and teams. They have a broad base of skills and a vast experience of presenting complex ideas simply.
Using the latest developments in immersive 3D headsets, ‘virtual visitors’ can experience remote locations, real or imagined. These experiences can be choreographed to produce powerful and compelling narratives.
Advanced augmented reality allows users to interact and explore 3D models in real time using mobile devices (iPad/Android).
Users point their devices camera at a pre-defined tracking image to display additional content for exhibition spaces, museum displays, magazine articles and large scale public presentations. Tracking images can be specially developed or retro-engineered onto existing related print material.
The third and final place in this article goes to John Mathers. He is leading the Design Council on a new course. With over 30 years experience working in the brand and design industry, John has led a number of marketing, brand and design consultancies in the UK and internationally. Prior to joining the Design Council, John was International CEO at the Holmes and Marchant group and previously had 10 years at the helm of the Brand Union, WPP’s flagship brand design agency. Over the last decade, John has been actively committed to the development of the design industry, serving as President of the DBA (Design Business Association) for three years.
During his speech he introduced the EU-funded “Design for Europe” programme.
The aim is to help people use design to accelerate innovation across Europe, boosting economic growth and job creation.
Design is about more than just the way things look, it’s about transforming the way they work.
The team behind Design for Europe is building a web platform and programme of events to share the knowledge and skills to innovate in business, the public sector and policymaking. As part of this they’re creating case studies that demonstrate the impact of good design, learning materials and tools to help organisations use design more effectively, a programme of events and workshops across Europe, a collection of expert advice on how to implement design-led innovation.
This event was hosted by Design in Action, a Knowledge Exchange Hub for the Creative Economy, funded by the Arts & Humanities Research Council and Creative Scotland, along with with the partners Scottish Enterprise, Creative Edinburgh and The Lighthouse.
Image credits: Lindsay Perth, Lippi Photography
IN COLLABORATION WITH